Business Branding Online

March 9, 2010

Ken Ivey - the Web Czar Business branding online is similar and yet different from typical marketing strategies. Therefore, a unique approach is required for this method of promoting your business brand. One of the benefits of using web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, it only makes sense to extend your branding efforts to the internet given the fact that most people nowadays use the internet as their source of daily information.

There are five major areas that you need to address when developing a strong business brand online.

URL Address

This is a crucial for people browsing the web. You must be able to produce a sense of identity for your website and provide a glimpse into your products or services even before they get the opportunity to see what your website is really about.

Keywords

The keywords are essential to help search engines connect you to the proper audience. Use keywords that are related to the nature of your website, so that it can be easily detected when people run a search on the internet. Try to be creative in coming up with keywords to use, especially those queries not directly related to, but associated to your business. This is where most businesses fail. If you get this wrong, don’t bother doing anything else. Need help? Send me a note.

Website

This is where you get to showcase your company’s vision and your offer of quality products or services. Therefore, you must create a website that speaks for your brand. There are several ways to do that, which includes the content, style, design, and color. You can incorporate your company logo in the design of the website, to enhance the level of trust and confidence on the consumers to your website. You should refrain from compromising the substance of your website for style. A pretty, flashy site that doesn’t deliver the goods won’t make sales.

Blog

Your blog is basically where you focus on producing quality content. This content serves to inform or entertain your visitors, as well as establish you or your company as an authority on your subject. Writing about industry news is also helpful. Properly done, your content will drive traffic to other parts of your website, too. Remember to embed keywords in your content.

Social Profiles

There are several social networking sites online such as Twitter, LinkedIn, Facebook, among others. When you join any one of these social sites, always include your company signature or brand representative such as a logo. This will help visitors to easily remember your company.

Business Branding Online Do’s and Dont’s

- Utilizing social network sites that you are interested in as an avenue to promote your brand online is beneficial for your business. Here, you can make connections and expand the reach of your brand. Getting more people into your networks will produce major brand building traffic to your site.

- Try to offer advice or solution to the needs of the people. But refrain from writing overly self-promoting pieces - remember, you have your customer’s needs in mind first. When this is true, the business will come.

About the Author:

Ken Ivey, aka “the Web Czar” - wants to help you leverage technology to reach your goals. Contact Ken for a free initial consultation to see how the web can work for you. His website is www.kenivey.com

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