Murfreesboro CityTV PSA brings home national Telly Award for Promotional Video

May 23, 2018 at 07:39 pm by bryan




The 39th Annual Telly Awards, the premier award honoring video and television across all screens, has recognized the City of Murfreesboro's 'Kids Recycling PSA' as winner in the General-Children category.

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Video Producer John Padgett, an 11-year veteran of CityTV, earned the prestigious Telly for his 3-minute promotional video in partnership with Rutherford County Solid Waste. The award-winning PSA can be viewed ABOVE. View all winners of the 39th Annual Telly Awards at www.tellyawards.com.

"The May 22nd winner's announcement caps a year-long initiative by the Telly Awards to rebuild the honors for the multi-screen era," said Tellys managing director Sabrina Dridje. "It is exciting to see how perfectly this year's winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize. They are an exciting culmination to an ambitious year-long effort that has re-established The Telly Awards as a trusted benchmark for the industry."

The "Kids Recycling PSA" has not only been used through our social media and television platforms, but to supplement recycling curriculum in Rutherford County classrooms daily," said Rutherford County Solid Waste Public Media Relations Specialist Hannah Bleam. "The PSA has been successful in promoting our solid waste messaging in Rutherford County because of its utilization as an educational and grade-level appropriate resource for our environmental educators and local teachers. John did an excellent job with ensuring that the length, quality, and content of the video would be attractive to students and educators."

The 'Kids Recycling PSA' is a two-time winner. Padgett earned an "Innovative Use of Video" award for the same PSA at the 32nd Annual Government Programming Awards presented by the National Association of Telecommunications Officers and Advisors (NATOA).

The City of Murfreesboro Communications Department, which produces programming for CityTV, also recently brought home two other Telly awards for a local history documentary, "The House Still Standing," in both the Local Documentary and Biography categories.

MORE AWARDS FOR MURFREESBORO:



The 39th Annual Telly Awards, the premier award honoring video and television across all screens, has recognized the City of Murfreesboro's local documentary 'The House Still Standing' as winner in two categories--General Documentary and Biography. 'The House Still Standing' tells the stories of Burrell Gannaway, one of Murfreesboro's first aldermen, and King Daniel Ganaway, a descendant of a slave who became a celebrated African American photographer.

Documentary writer/narrator Mike Browning and CityTV video producer Michael Nevills collaborated to produce the historical documentary for airing on CityTV. The film highlights the work of genealogists Tim and Brenda Fredericks and Daryl Webb whose research of their ancestral past unsilenced the story of their African American ancestor.

The historical documentary, 'The House Still Standing,' first aired as a special edition of 'Murfreesboro Storytellers' in November 2017 and again as a celebration of Black History Month in February 2018. The award-winning documentary can be viewed on YouTube at https://youtu.be/O_Yclbg1xjs. View all winners of the 39thAnnual Telly Awards at www.tellyawards.com.

"We want to thank the Telly Awards for recognizing the work of these dedicated genealogists who should be recognized as historians in their own right," said City Public Information Officer Mike Browning. "The Gannaway/Ganaway histories are compelling stories of early nineteenth-century America and twentieth-century Black migration. We simply wanted to present the history in a way more people in Murfreesboro and across the globe could gain a deeper appreciation for the history, the work by genealogists, and the Murfreesboro property."

"With prestigious awards like the Tellys, The CityTV team continues to demonstrate television production at the highest national level," said Communications Director Alan Bozeman. "The City of Murfreesboro and viewers of CityTV on numerous platforms, including YouTube and Roku, benefit from the highest professionalism and award-winning excellence."

"The May 22nd winner's announcement caps a year-long initiative by the Telly Awards to rebuild the honors for the multi-screen era," said Tellys managing director Sabrina Dridje. "It is exciting to see how perfectly this year's winners capture the innovation and energy of the rapidly changing video and television industry that we rebuilt the Telly Awards to recognize. They are an exciting culmination to an ambitious year-long effort that has re-established The Telly Awards as a trusted benchmark for the industry."

Genealogists Tim and Brenda Fredericks, of Indianapolis, and Murfreesboro native Daryl Webb first visited the Gannaway home and slave cabins in Murfreesboro in June 2016. Mike Browning accompanied them as they visited the structures still standing on property in the Barfield area. Tedious research led them to the property after discovering that Tim's great-grandfather, King Daniel Ganaway, had descended from slaves. Tim's family history had been silenced until the truth was uncovered.

Fredericks, who grew up white, and his African American wife Brenda, tell the story of how Tim's family history was kept secret until they uncovered that his African American grandfather was from Murfreesboro. Through their ancestral journey, they have helped other relatives, black and white, discover their newfound interracial family history.

Browning, a Public History graduate from MTSU, and Nevills have lengthy television experience and have produced award-winning documentaries in the past--Browning for public television and Nevills for CityTV and as a freelancer whose work was showcased at the Nashville Film Festival.

About The Telly Awards

The award was announced May 21, 2018, and can be found at https://www.tellyawards.com/winners/2018/television/general-children.

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council--an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.

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