The Rutherford County Convention and Visitors Bureau has received the 2013 All Star Award from Constant Contact for its monthly e-newsletter.
Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base and drive success for their organization. The Rutherford County CVB's results ranked among the top 10% of Constant Contact's international customer base.
"We are extremely proud that our Convention and Visitors Bureau has received this award," said Barbara Wolke, vice president of the Rutherford County Convention and Visitors Bureau. "This is proof of our success rate in connecting with our clients, building great relationships, and gaining more exposure."
Constant Contact looked at the following criteria to select this year's All Stars:
• Level of engagement with email campaigns and events
• Open, bounce, and click-through rates
• Use of social sharing features
• Use of mailing list sign-up tools
• Use of reporting tools
"We're always delighted when small businesses and nonprofits are successful," said Gail Goodman, CEO of Constant Contact. "We are honored to recognize the Rutherford County Convention and Visitors Bureau as an All Star, and to be able to shine the spotlight on its achievements in 2013."
The Rutherford County Convention and Visitors Bureau is the primary marketing arm of the county and advertises in major national publications as well as maintaining a presence on the internet, social media, billboards, and in Tennessee state welcome centers. The CVB produces and distributes several marketing pieces each year, and works closely with event organizers, sporting groups, TSSAA, group tour operators and individual visitors. For more information, visit the CVB's website at www.ReadySetRutherford.com.