WGNS Radio Advertising WORKS! Read the latest…

December 8, 2008

With the economy leaning downwards, a lot of people have been asking the question: Should I cut advertising? The answer: NO. A recent non-biased story aired on NPR Sunday that discussed this issue. The reporter concluded that advertising should increase when sales are down. Furthermore, increasing advertising is a good way to move ahead of your competition. The story, from NPR can be found:

CLICK HERE FOR STORY

Nationwide Statistics Released by the National Association of Broadcasters:

93% Listen to radio weekly according to Arbitron statistics released to the NAB in 2007
Newspaper readership has declined to 48.4% according to the Newspaper Assoc. of America (2/2008)
92% Say radio plays an important part in American life
3-Million new listeners tuned in between March 2007 and March 2008.

Radio listenership has increased by 15% since 1994
Average consumer spends 2-hours listening to radio daily

The Ipod and the FM Cell Phone:

Radio functionality is growing more rapidly than Mp3 functionality on mobile phones according to Vnunet.com. An independent survey conducted by InfoSyncWorld.com during the month of April of 2007 concluded that FM radio (which is where WGNS can be heard on FM 100.5 and 101.9), was the most sought after added function for the Ipod.

Where do people listen to the radio?

At work
In the car
In the garage
On the porch
In the pool (in season)
In the shower
In the laundry room
In the kitchen
While jogging (exercising)
In the bedroom
Under the covers (get your mind out of the gutter)
At the park
On the street
On the bus
In the tent
In a hotel room
On a motorcycle

Where do you listen (COMMENT BELOW)?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

Written by BartWalker · Filed Under News

Comments

8 Responses to “WGNS Radio Advertising WORKS! Read the latest…”

WGNS Radio Advertising WORKS! Read the latest… on December 8th, 2008 5:29 am

[...] Random Feed wrote an interesting post today onHere’s a quick excerptRadio reaches everyone! Nationwide Statistics Released by the National Association of Broadcasters: 93% Listen to radio weekly according to Arbitron statistics released to the NAB in 2007 Newspaper readership has declined to 48.4% according to the Newspaper Assoc. of America (2/2008) 92% Say radio plays an important part in American life 3-Million new listeners tuned in between March 2007 and March 2008. Radio listenership has increased by 15% since 1994 Average consumer spends 2-hours [...]
Sherry on December 9th, 2008 9:57 am

I prefer to listen while I am sewing.
Freddy on December 9th, 2008 9:58 am

I listen while I am on the can.
Jess on December 9th, 2008 9:58 am

I listen as I drink beer in the morning while waiting on my son to catch the school bus.
Michael Phelps on December 9th, 2008 9:59 am

I listen while I am swimming!
Willie Nelson on December 9th, 2008 10:00 am

I listen while I file bankruptcy… Daily.
Mr. Obama on December 9th, 2008 10:00 am

I CHANGED the station to WGNS. Now, I listen all the time.
Richard Head on January 21st, 2009 9:51 pm

I love it.