Growing customer demand for EcoBoost-powered vehicles in major markets worldwide is driving engine production higher. Factory output now averages more than 100,000 engines per month, up from 65,000 in 2012.
“Ford EcoBoost delivers great performance with lower fuel bills, a recipe that is proving incredibly popular with consumers everywhere,” said David Lee, Owner/General Manager of Ford of Murfreesboro. “EcoBoost engines are attracting new customers to the Ford brand every day, and our dealership is working hard to keep up with demand.”
What is EcoBoost?
EcoBoost technology combines smaller overall size with turbocharging, direct injection and variable valve timing to bring customers outstanding performance and fuel economy. Ford EcoBoost engines deliver up to 20 percent better fuel economy than larger displacement gasoline engines.
Ford’s global EcoBoost engine family now includes the 1.0-liter three-cylinder, 1.5-liter, 1.6-liter and 2.0-liter four-cylinder engines, and the powerful 3.5-liter V6. EcoBoost technology is available in every region Ford serves worldwide, and will be offered on nearly 80 percent of the company’s global nameplates by the end of this year.
Better fuel efficiency—and lower fuel bills—are the top reasons for surging sales of optional EcoBoost engines. At today’s gas prices, the EPA’s fuel economy website estimates an average annual fuel bill of $3,400 for a 2009 Ford F-150 2WD with a 5.4-liter V8 engine, but only $3,000 for a 2013 F-150 2WD with a 3.5-liter EcoBoost V6. At this rate, a consumer would save an estimated $4,000 over a vehicle life of 10 years and 150,000 miles.
Working, Saving… from Farms to Patrols
Businesses, too, are using EcoBoost-powered vehicles to cut fuel costs, while also tackling tough jobs. “The Ford EcoBoost engines provide an average mile and a half improvement over our V8-powered trucks at work,” said David Lee.
Popularity, demand rising in North America
In North America, internal Ford data shows that the EcoBoost engine is now the most recognised fuel-efficient engine among consumers. In addition, consumers are nearly 50 percent more likely to consider purchasing a Ford vehicle if they are aware of EcoBoost than those who are not familiar with the engine.
The popularity of EcoBoost in North America is reflected in high take rates on key models:
- 90 percent of Ford Escape models are equipped with EcoBoost engines – 1.6-liter and 2.0-liter versions are available on the small utility.
- 50 percent of Fusion customers select one of three available EcoBoost models – the sedan is available with the 1.5-liter, 1.6-liter or 2.0-liter variants
- 42 percent of F-150 trucks are purchased with the 3.5-liter EcoBoost.
This year, EcoBoost will be available on more than 90 percent of North American nameplates, rising to 95 percent by 2015.
Ford of Murfreesboro