AAA Survey: Traveler Optimism Grows As Summer Approaches

Apr 09, 2021 at 02:32 pm by WGNS


Traveler confidence is growing as COVID-19 vaccinations become more readily available. A new AAA survey reveals that nearly half of Tennesseans (49%) are comfortable taking a trip. That’s almost a 10 percentage-point increase compared to our previous survey in January.

View the full survey here

Tennesseans cite more confidence in safety measures and implementation and the vaccine, as the top two reasons they feel comfortable traveling now. More than a quarter (26%) say they have received the vaccine. Even more (38%) base their confidence on masks and sanitization.

“After a full year in a global pandemic, there is so much pent-up demand for travel that our AAA travel agents are seeing tremendous enthusiasm from Tennesseans who are eager to plan a trip,” said Megan Cooper, spokeswoman, AAA – The Auto Club Group. “While many want to wait until the summer, some have already received their vaccine and are motivated to travel now.”

According to the Survey:

61% of Tennesseans expect to travel in 2021
33% of travelers will take their next 3-day trip before June
69% of Tennesseans say they would be traveling more if there was not a pandemic
43% of Tennesseans say they will feel more comfortable traveling when they are fully vaccinated Trips, Transportation and Lodging

Tennesseans appear to be more willing to fly and stay in a hotel or resort.

According to the survey:

58% of Tennesseans are comfortable staying in a hotel/resort (6 percentage-points more than Q1)
37% are comfortable taking a flight (8 percentage-points more than Q1)

The most popular vacations for Q2 travelers are:

1. Beach destinations (37%)
2. City/major metro destinations (22%)
3. National/state parks and theme parks (16%)

“Spring and summertime travelers seem to value outdoor destinations like beaches and state parks now more than ever,” Cooper continued. “Trips like these allow people to satisfy their thirst for travel, while also remaining socially distant in an open air environment.”

Travel Insurance

A growing number of Tennesseans will also consider buying travel insurance, due to the uncertainty caused by the pandemic. Nearly two in five residents (39%) report being more likely to purchase travel insurance now than before the pandemic began. That’s an increase of six percentage points from Q1.

Since the pandemic, many travel insurance providers have adjusted their policies to provide protection for travelers who become ill with COVID-19 either before or during their trip. Because coverages can vary by policy, AAA Travel Advisors can help travelers choose the right policy that best protects their finances and health before and during their trip.

AAA Travel Agents and Other Resources

Travel agents are more important than ever during a pandemic. As more people are booking travel again, popular destinations are filling up.

Travel advisors serve as your advocate to help you assess options and navigate new safety protocols before, during and after a trip, and can answer questions related to:

Travel insurance options

- What destinations and attractions are open both domestically and internationally
- Which operators still have options available in popular destinations
- Destination-specific testing and quarantine requirements
- What to do if you need to make last-minute changes to a trip

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