The Rutherford County Convention and Visitors Bureau, has been named a 2015 All Star Award winner by Constant Contact(R), Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact's customer base, based on their significant achievements leveraging online marketing tools to engage their customer base and drive results for their organization.
"We're happy to be recognized by Constant Contact for the third year in a row," said Barbara Wolke, vice president of the Rutherford County Convention and Visitors Bureau. "This is proof of our success rate in connecting with our visitors, gaining more exposure, and building great relationships."
Small businesses and nonprofits using Constant Contact's online marketing tools are eligible for this award. Criteria used to select this year's All Stars included the following:
• Level of engagement with email campaigns
• Open, bounce, and click-through rates
• Use of social sharing features
• Use of mailing list sign-up tools
• Use of reporting tools
"At Constant Contact, we aim to help small businesses become marketers so they can do even more business. Our All Stars are leading the way, showing us the difference online marketing can make for a small business. It's truly inspiring," said John Orlando, chief marketing officer at Constant Contact. "We're thrilled to recognize the Rutherford County CVB for their commendable achievements in 2015 with this All Star Award."