State to Focus More on Tourism

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Old Stone Fort Park in Manchester, TN
Tourism leaders from around Tennessee are hoping a new strategic plan will attract more visitors to the state and turn it into 1 of the nation’s top 10 travel destinations.

The Tennessean reports the plan, which was released Wednesday, was put together by the Tennessee Tourism Committee, which was formed by Gov. Bill Haslam shortly after he took office in 2011.

Some recommendations in the plan include establishing a Tennessee-specific brand for tourism attractions, developing a market plan that focuses on key markets and encourages longer stays, and putting together a network of festivals and events that focus on music.

Tennessee was ranked in 2011 as No. 17 among U.S. states for visitors. Its 1.9% of the U.S. market share hasn’t changed in five years.
 
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Partner Station WMSR
Secondary, Tennessean 
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Murfreesboro tourism, State Tourism, State tourist, Tennessee tourism, tourism, WGNS
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