The Story of Just Love Coffee

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All you need is love...



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You could say the story about Just Love Coffee is one based on love; love of locally, hand-roasted coffee, love of people, and love of our community.

It began when owners Rob and Emily Webb made the decision to adopt. They already had two beautiful kids, Isabel and Charlie, however, the call to adopt was strong for the pair and in 2009 Rob was on a flight to Ethiopia. Little was Rob to know that this event was to change not just his life and the lives of his two newly adopted children Tigist and Amelie, but also those of countless other people. For Rob had one of those inspirational ideas -- a true light bulb moment -- as he added up the expense of the adoption trip -- and learned of the sacrifice and challenges of people in the same situation.

What if he were to set up a hand roasting business as a for-profit venture that existed to help others? One that took the customers into a form of social partnership? A simple idea but, like all great thoughts, one that was to have enormous power. In essence, Rob decided to start a business dedicated to using hand-roasted coffees to help others whose passion was to... well... just love.

Rob began his venture by converting an 800 square foot space in which they installed a small roaster, developed a few roasting profiles, set up a simple e-commerce store front, put word out on Facebook, and waited.

It was a success! The orders started arriving and family and friends were brought in to help in packing and posting. Just Love Coffee Roasters, a for-profit venture dedicated to giving away a portion of its profits was born!

Just under $100,000 was given back to the community in the first year, proving that a socially-minded enterprise could work. Since that time the business has grown through online sales, wholesale distribution, and franchise development. One of our goals has been to change the stereotype of the typical cafe and we now offer a full food menu -- not just pastries and snacks -- to go with Just Love Coffee at their franchises.

When you walk into one of their coffee shops you have the option of a full dining range to complement our coffee.

Just Love also help fundraisers "caffeinate their fundraising." Opening a free account with them to raise money for a good cause is easy. They handle the orders, fulfilment, and shipping and this is perfect for social media alerts.

Our journey has just begun but we love that we've managed to do good while delivering a few of life's great pleasures: a cup of excellent coffee, a full and exciting menu and a relaxing atmosphere. Who says crazy dreams don't come true?

At Just Love Coffee Roasters, they want to work with their customers to "...be the change that you wish to see in the world." At Just Love, they believe they can change the world, one bean at a time.

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adoption, coffee, Just Love Coffee, local, Murfreesboro, Rob Webb, Web
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