The 2015 Tennessee Cattlemen's Association's (TCA) Annual Convention and Trade Show will meet January 15-17 at the Embassy Suites Hotel in Murfreesboro. Attendees will hear from top cattle industry speakers addressing herd health, sustainability, forage systems, and beef cattle business. There will also be an update on current public policy issues from the National Cattlemen's Beef Association.

Speakers will include McDonald's Director of Sustainability, Susan Forsell, and Dr. Dennis Hancock, Forage Specialist at the University of Georgia. Dr. Jude Capper, Livestock Sustainability Consultant, will debunk beef environmental myths and Dr. Rick Funston from the University of Nebraska will focus on increasing reproductive efficiency through proper management. There will also be a live video auction of over 1,000 cattle on the tradeshow floor.

"We are very excited about having some of the industry's best and brightest sharing insight with us," said Jerry Greene, TCA's president and a cattle producer in Hickman County. "This should be one of the best conventions we've had." This year's trade show is one of the largest cattle-only trade shows in the southeast. Vendors will be showing off new products, services, and the latest technology for the beef industry.

The trade show will open Jan. 16 at 9:15 a.m. On Saturday, there will be a special opportunity for the youth participate in activities including a quiz bowl, scavenger hunt, workshops on animal agriculture and social media, how to be a beef leader and information on farm animal care. Pre-registration is $10 per day. This includes admission to all Cow Colleges, the trade show, and the Best of Beef Reception on Friday afternoon. Lunch is extra.

Registration Information:

Pre-registration ends Jan. 8. Late registration and registration at the door will be an additional $10 over pre-registration fees. Attendees should register by calling the TCA office at (615) 896-2333 or by downloading and mailing in the online form which can be found atwww.tncattle.org. For hotel reservations, call the Embassy Suites Hotel at (615) 890-4464 or online: www.murfreesboro.embassysuites.com.