Marcela Gómez has a unique way of matching up the hot topics of diversity and inclusion with business, and is expert at reaching the fast-growing Hispanic markets. Gómez has worked with Southwest Airlines, Nissan, Asurion, Transit for Nashville, Nashville Soccer Club and many other companies and organizations in her consulting business.
Gómez will share her experience and advice with RUTHERFORD Cable members and guests during the organization's upcoming breakfast meeting Tuesday, May 8, at 7:30 a.m. at Stones River Country Club, 1830 N.W. Broad Street in Murfreesboro.
Gómez will discuss how to expand brand awareness with prospective customers and employees beyond traditional markets to the Hispanic communities, and how to leverage intentional, culturally accurate marketing tools and community connections to create results.
RUTHERFORD Cable members and guests are welcome, and the public is invited to attend. The cost for the meeting is $20 for members and $25 for non-members and includes breakfast. Reservations are available online at rutherfordcable.org and must be completed by Noon Friday, May 4. A limited number of seats will be available for walk-ups on a first-come, first-serve basis, with an additional $5 late-registration fee.
About Marcela Gómez
A native of Bogotá, Colombia, Gómez graduated from high school in Charlotte, North Carolina, and earned a bachelor's degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá. Following graduation, Gómez was advertising coordinator with Editorial Unilit in Miami. She moved to Nashville
In 1994 and worked as marketing and sales director of the Latin American market for Swanson Christian Supplies. She then joined Thomas Nelson Publisher's Editorial Caribe Spanish Language Division as a sales representative and later was promoted to marketing director. In 2002 Gómez founded Marcella Gómez and Associations, a Hispanic full-service bicultural and bilingual marketing agency.
Gómez specializes in connecting effectively with the diverse and continuously changing Hispanic markets, helping clients better understand the Hispanic community to know who they are, how they think, what they need and want, and how they prefer to receive communication.
She also produces and hosts Panorama, a 30-minute Spanish-language television show for a major television network highlighting the city of Nashville, Latino business leaders and Latino entrepreneurs; the show airs on Channel 5+.
Gómez has worked with packaged goods companies, universities, public utilities, consumer, corporate, non-profit and business-to-business clients in multiple industries, including wireless, sports, transportation, education, government, banking and finance, food, healthcare and the arts. She often plays a key role in the development of marketing communications and grassroots campaigns, from conception and brand development to production.
She is the current president and board chair of the Tennessee Latin American Chamber of Commerce. Gómez is a former board chair and inaugural board member of Conexión Americas, has served on the Nashville Area Chamber of Commerce Board of Governors as well as the Metropolitan Nashville Human Relations Commission, Nashville Municipal Auditorium Commission and the boards of the YWCA, Oasis Center and Center for Nonprofit Management. She enjoys films, theater, ballet, opera and the symphony. Gómez enjoys traveling, dancing and trying new restaurants.
About RUTHERFORD Cable
RUTHERFORD Cable is a nine-year-old organization of more than 250 members promoting the professional advancement of women. The organization provides professional and personal development, as well as business growth through building long-term relationships, structured networking and referrals. The organization is the first chapter of the 30-year-old Nashville Cable.
Monthly breakfast meetings are held on the second Tuesday of each month, with informal networking beginning at 7:30 a.m., followed by structured, facilitated networking and top keynote speakers. Meetings are concluded by 9 a.m. Free networking events are held monthly in addition to special workshops and a yearly mentoring program underwritten by First Tennessee Bank. The organization's mission is to be the premier leadership organization for women's professional advancement.