MTSU receives 13 awards for its marketing and communications

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David, left, and Lorrie McDonald hug their son Collin soon after he emerged from the 21-year-old family plane nicknamed "Molly" at Murfreesboro Airport. Collin McDonald returned from a nearly 30-day trip that included flying coast-to-coast, retracing the route aviation pioneer Cal Rodgers took in 1911 in his Vin Fiz plane. (MTSU file photo by Randy Weiler)

Thirteen of Middle Tennessee State University's marketing and communications efforts were recently honored by the Council for the Advancement and Support of Education (CASE).

The university's social media strategy and practices received a Grand Award, the top-tier honor given by CASE's District III in its 2016 competition, which reviewed work by public and private higher education institutions in the southeastern U.S.

MTSU also received a Grand Award for a billboard prepared for the James E. Walker Library as part of the ongoing "Take a Closer Look" marketing campaign.

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"We take great pride in telling the stories of the university's many good works and we are pleased MTSU was the institution most recognized in Tennessee by CASE," said Andrew Oppmann, vice president for marketing and communications.

MTSU was awarded six Awards of Excellence for:

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• Media relations efforts on MTSU's work in China;

• Media relations efforts on an MTSU aerospace student's cross-country flight retracing a pioneer's path;

• A digital publication for the College of Media and Entertainment;

• A digital version of the MTSU Admissions Viewbook;

• A campus-scene book prepared as part of the "Take a Closer Look" campaign;

• And a campus tour video prepared for Admissions

And the university received five Special Merit Awards for:

• Design of a poster promoting MT Engage, a program that encourages students to create an e-portfolio of their collegiate work;

• Design of a poster promoting Freedom Sings, a project of the Newseum Institute's First Amendment Center and the MTSU College of Media and Entertainment to promote awareness of the First Amendment;

• Digital advertising promoting MTSU Senior Day;

• A book on MTSU's Science Building;

• And a multi-page publication for MTSU's Scholarship Guide.

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