Tennessee Joins Investigation into JUUL's Electronic Cigarettes Marketing Campaigns

Feb 27, 2020 at 08:57 am by bryan


Attorney General Herbert H. Slatery III announced that Tennessee has joined a bipartisan, multistate investigation of electronic cigarette manufacturer JUUL Labs. The 39-state coalition is investigating JUUL's marketing and sales practices, including targeting of youth, claims regarding nicotine content, and statements regarding risks, safety and effectiveness as a smoking cessation device.

"Youth e-cigarette usage is a serious public health concern for Tennessee," said General Slatery. "Public health research shows that nicotine dependence and e-cigarette usage among youth are associated with increased likelihood of youth smoking, even among youth who are otherwise not likely to smoke."

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While traditional cigarette use has decreased among youth, vaping has risen sharply. In Tennessee, high school smoking rates have dropped to 9.4%, while vaping among the same group has risen to 11.5%. The National Youth Tobacco Survey conducted by the U.S. Food and Drug Administration and Centers for Disease Control found 20.8% of high school students were vaping in 2018.

Source: Partner Station WMSR

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