The Top Ten campaigns were:
1. General Mills - $671,325
3. Yates Services - $205,220
4. Rutherford County Government and Schools - $190,698
5. Nissan North America - $140,494
6. State Farm Insurance Company - $126,245
7. MTSU - $81,578
8. Bridgestone La Vergne Plant and Bridgestone Americas Trust Fund - $67,025
9. Heritage Farms Dairy - $42,026
10. City of Murfreesboro - $35,449
United Way also recognized the best overall campaigns in each category, which were determined on various factors such as percentage increase in employee giving, percentage increase in participation, volunteering with United Way, and conducting special events to benefit United Way. Those campaigns were:
Best Health Services Campaign
Middle Tennessee Medical Center
Best Industry Campaign
Thompson Services, Inc.
Best Non-Profit Agency Campaign
Boys & Girls Club of Rutherford County
Best Professionals Campaign
First Tennessee Bank
Best Retail Campaign
Publix Supermarkets & Publix Supermarkets Charities
Best Major Firms Campaign
General Mills
Best Public Service Campaign
City of LaVergne
Best New Campaign
MAHLE Filter Systems North America, Inc.
Most Improved Campaign
Yates Services
Best Special Event
Rutherford County Government and Schools - Rutherford's Got Talent
Most Creative Campaign
MAHLE Filter Systems North America, Inc.
The school awards were as follows:
Best Elementary School Campaign
Wilson Elementary
Best Middle School Campaign
Rockvale Middle School
Best High School Campaign
Blackman High School
Best Overall School Campaign
Blackman High School
General Mills also received the best overall campaign award for increasing its overall total by 15 percent from last year, a 27 percent increase in the average gift and 25 percent increase in employee donations per capita, among other improvements. For a full list of this year's best overall campaigns, visit uwrutherford.org.