New Look. New Name. Same Real Estate Agents.

Nov 04, 2020 at 09:15 am by WGNS


Coldwell Banker Barnes announces the “rebranding” of a legacy of excellence with a new LOGO.  Coldwell Banker, a name of respect, trust, and professionalism in real estate, has been a leader in the industry for 114 years.  Born out of the ruins of the 1906 earthquake in San Francisco, Coldwell Banker set its mission to provide the highest level of ethics and integrity in an environment that greatly needed such in the wake of San Francisco’s devastation.

President & COO, Tom Pierce, stated, “The new Coldwell Banker Logo is simple.  The well recognized “CB” with a “Star”.  The star represents the North Star, which throughout history has served to guide people Home, where our continuing goal is to be the trusted real estate advisor to everyone seeking the dream of Home ownership.”

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In addition to the new look, the company will blend all office’s names into one name, Coldwell Banker Barnes.  For years, all of the company’s offices have been a part of the Coldwell Banker Barnes’ real estate family… but with the Murfreesboro and Jackson Tennessee markets operating under the names Coldwell Banker Snow & Wall, and Coldwell Banker Real Estate Now, respectively.  Now all will share the same name, Coldwell Banker Barnes.

In Murfreesboro, Coldwell Banker Snow & Wall stands as a beacon of excellence in Rutherford County and its surrounding communities.  Founded by Sally Wall as Sally Snow Realtors in the early 1980’s (Becoming Snow & Wall shortly thereafter with the inclusion of Howard Wall), they continue to provide hometown experience and a focus on excellence.  Acquired in 1999, by Coldwell Banker Barnes, today those same great agents will continue leading their community Home as Coldwell Banker Barnes.

Chairman/CEO David Barnes sated, “The acquisitions of these two incredible companies have been some of my best decisions and I look forward to us all operating under the Coldwell Banker Barnes name as we officially roll out our new Logo during the first two weeks of November.  We hope to make our new look fun with new signs, cool swag and ribbon cutting ceremonies with our agents staff and local chambers.”

Poised to lead Nashville, Murfreesboro, and Jackson and surrounding communities Home for many years to come, Coldwell Banker Barnes is proud to have all of its offices operating as Coldwell Banker Barnes.

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