Non-Profit Public - Private Partnerships Execute Successful Lifest Music City Festival

Jul 31, 2022 at 09:00 am by WGNS

L to R—Ikanos CEO Randall Roby, Hickman County Mayor Mark Bentley, and Festival Director John Dougherty

About an hour west of Rutherford County in Lyles, Tennessee, Lifest Music City’s success is a result of non-profit, private, and public agency partnerships.   


Event host Life Promotions impacts over 500,000 people each year through its music events, community outreach, ministry, and more, and for the past two years, Ikanos Emergency Management has been entrusted with ensuring event safety and security at Lifest Music City on the Storytellers Hideaway Farm property in Bon Aqua.  

Festival Director John Dougherty says that working with Ikanos and its associates from state and local public safety and emergency management agencies has contributed to the overall efficiency of festival operations. 

“We are grateful to the Ikanos team and their connections for coordinating and executing effective on-site safety and security for our attendees, volunteers, and staff,” commented Dougherty.  

Randall Roby, CEO of Ikanos, notes that it is an all-hands-on-deck effort and relays that teamwork and support from local and state agencies are key to the success.   

“We appreciate Hickman County Mayor Mark Bentley and other local government officials that are willing to allow their personnel to be a part of our process,” said Roby.   

Hickman County Emergency Management Agency, East Hickman, Pleasantville, Centerville, and Coble Fire Departments, Hickman County Schools, Hickman County Mayor’s Office, Tennessee Emergency Management Agency, Rutherford County Emergency Medical Services, and private mental and physical healthcare providers joined Life Promotions and Ikanos volunteers and staff for the three-day event.   

Mayor Bentley is proud of the local involvement with festival operations. “Our personnel train and prepare for large scale events like this all the time,” he said. “It’s a great opportunity for them to put that training into action.”  

Dougherty acknowledged that attendees have also been a part of achieving a successful event. “We have had a great crowd and have been able to keep our family-friendly event enjoyable and safe.”  

To find out more about Lifest events or Life Promotions initiatives, visit:   


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