LPL Financial Welcomes Wealth Advisory

Jul 25, 2023 at 09:46 pm by WGNS News

Murfreesboro, Tennessee —  Robert Peyton Herndon has joined the financial services firm of LPL Financial (Brown Financial Group, Inc.) located in Murfreesboro, Tennessee.

“We are excited to welcome Peyton to our team,” said Jeffrey Brown, Registered Principal. “Peyton’s commitment to client service and personalized financial advice aligns with our firm’s values. We look forward to his contributions, allowing us to expand the depth of services that we can provide to our clients.”


Born and raised in Murfreesboro, Peyton is a graduate of Blackman High School and Middle Tennessee State University, earning both his bachelor’s and master’s degree in business. Peyton is married to Dr. Lane Herndon, a Murfreesboro Optometrist.

As an LPL registered representative, Peyton begins his career in financial advising after completing his Series 7 General Securities and Series 66 Uniform Combined State Law exams. Peyton is a Registered Investment Advisor licensed to sell securities and insurance products.  He has a passion for helping clients work towards their financial goals and will specialize in financial and retirement planning.

For more information, visit to learn more about the benefits of financial planning with LPL Financial.

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*, providing resources, tools and technology that support financial professionals in the delivery of personalized financial advice.


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