Rutherford County, TN - Are you surprised to find some things on the shelves of retailers here in "the heart of Tennessee:? 

Ah, the phenomenon of Christmas Creep—the subtle migration of tinsel and twinkling lights into our lives earlier and earlier each year! It’s like Santa himself decided to set up shop in September. here in Rutherford County. 

What Is Christmas Creep? Christmas Creep is that moment when you walk into a store in October, and instead of finding Halloween costumes or pumpkin spice everything, you’re greeted by rows of glittering ornaments and jolly snowmen. It’s the merchandising magic that brings Christmas-themed goodies to the shelves well before the traditional holiday shopping season kicks off (which, in the United States, usually starts the day after Thanksgiving). The term “Christmas Creep” first popped up in the mid-1980s, and it’s been waltzing through retail aisles ever since1.

Why Does It Happen? Retailers aren’t secretly elves with a penchant for early decorating. No, their motivation is more down-to-earth: profit. By introducing Christmas items earlier, they hope to boost sales and maximize their bottom line. It’s like they’re saying, “Why wait for December when we can start the festive frenzy in August?” And honestly, if shoppers didn’t gobble up those candy canes and gingerbread-scented candles in late summer, stores wouldn’t bother decking the halls so soon. So, blame it on demand—those eager customers who just can’t resist a premature dose of holiday cheer2.

Historical Notes on Christmas Creep:

• Elvis Presley, the hip-shaking King of Rock ‘n’ Roll, released his first Christmas album in October 1957. Some folks were scandalized that he dared to rock around the Christmas tree with those sacred carols. Irving Berlin even tried to ban the album from radio airplay! But Elvis crooned on, and the world survived3.
• Back in the early 1980s, a certain drugstore chain was already hanging Bob’s Candy Canes on its shelves by September 25. That’s right—candy canes before the leaves even turned orange. Talk about a sweet sneak peek3.
• And let’s not forget the 1970 musical version of “Scrooge,” starring Albert Finney. It hit theaters just days after Halloween. November, you say? Well, close enough! The ghosts of Christmas past must have approved3.

2024 and Beyond: This year, marketers are at it again, starting their holiday campaigns earlier than ever. September isn’t just for back-to-school—it’s also prime time for tinsel and mistletoe. And why? Well, COVID-19 threw a curveball, making long lines and doorbuster deals a no-go. So, retailers are adapting, and Christmas Creep is here to stay4.

So, my friend, whether you’re a Christmas enthusiast or a Grinch-in-training, brace yourself. The holiday season is stretching its legs, and it’s coming to a store near you—probably sooner than you think!

If you have any other festive queries or need more tidings of comfort and joy, feel free to ask!