RUTHERFORD COUNTY, TN - Tennessee men—and perhaps a few curious women—are doing some serious Googling about testosterone. According to a new study by telehealth provider Invigor Medical, the Volunteer State ranks 9th in the country for search interest related to testosterone, with a relative search score of 86 over the past year. That’s not just a blip—Tennessee’s interest in the hormone has jumped 66.1% over the past decade.
So, what’s driving all that online curiosity? That might be best answered by the state's fastest-rising testosterone-related search: “Do receipts lower testosterone?” Yes, really. While the science behind that question involves endocrine-disrupting chemicals found in thermal paper, it also reflects a wave of viral health claims and online misinformation shaping public conversations about hormones, masculinity, and well-being.
But Tennessee isn’t alone. The rise in testosterone-related searches is part of a nationwide trend that’s been accelerating since 2020. After years of plateauing interest—thanks in part to an FDA warning in 2014 about possible cardiovascular risks—Americans are once again laser-focused on “low T.” In fact, search activity reached an all-time high in June 2025, nearly doubling levels from a decade ago.
- Across the state, the number of testosterone specific clinics for men vary from county to county, but it appears that Murfreesboro has at least two, while help with Low T is available in both Smyrna and LaVergne, but at places that are typical doctor's offices or walk-in style clinics.
The Southern and Mountain West states lead the testosterone surge. Utah, Oklahoma, and Idaho top the list for online testosterone intrigue, while New York, Rhode Island, and Washington, D.C. sit at the bottom. And there may be a political connection. According to the study, the top testosterone-searching states lean strongly Republican, with the top five voting at least 59% GOP in the 2024 presidential election. The correlation between testosterone search interest and Republican voter share is statistically significant, with a reported r-value of 0.74.
Why the overlap? Experts suggest it may come down to cultural ideals about masculinity, vitality, and strength—all themes commonly promoted in conservative circles and by social media influencers pushing testosterone therapy as the cure for fatigue, weight gain, and low libido. In these regions, testosterone isn’t just a hormone—it’s a lifestyle.
But not all interest is medically grounded. While many are researching legitimate concerns—like “normal testosterone levels in males” or “side effects of low testosterone”—others are falling down online rabbit holes. Search trends reveal a mix of science and speculation, with top risers like “does masturbation cause low testosterone” and “secret testosterone nexus of evolution” drawing traffic alongside reputable health topics.
Testosterone therapy is FDA-approved to treat clinically diagnosed deficiencies, but its off-label use for age-related hormonal changes continues to grow. And with the TRAVERSE trial results easing prior cardiovascular concerns, demand for testosterone treatment is booming—along with sales of over-the-counter supplements and the rise of online clinics.
Ultimately, whether Tennesseans are chasing muscle gains, better sleep, or just clarity on receipts, one thing is certain: the topic of testosterone isn’t going anywhere. As the digital age collides with evolving health standards and cultural narratives, Tennessee finds itself right in the middle of the national hormone conversation—Googling, scrolling, and searching for answers one query at a time.
- Read More on This Study HERE.
