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Podcast: Building Your Brand: Online and Off with Dr. Lucy Matthews

Aug 24, 2025 at 03:12 pm by WGNS News

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In this episode of the WGNS Action Line Podcast, host Scott Walker talks with Dr. Lucy Matthews, professor in the Department of Marketing at MTSU’s Jones College of Business. Matthews kicks off the Fall Leadership Lab Series, hosted by the Jones College of Business Executive Education Department, with a session titled “Building Your Brand: Online and Off.”

Free and open to the public, the series begins August 29, with Matthews leading an interactive discussion on the importance of personal branding in both face-to-face and digital environments. She explains why branding matters, how your in-person presence differs from your online reputation, and who can gain the most from this timely session.

Listeners will also learn how the Leadership Labs provide accessible, high-impact learning opportunities for professionals, students, and community members who want to strengthen their leadership and career development skills.