Rutherford County, TN - Shopping local matters because it keeps money, jobs, and culture rooted right here in our community. Supporting small businesses isn’t just a once-a-year event like "Small Business Saturday"—it’s a way to sustain the heartbeat of neighborhoods all year long. With that in mind, WGNS wonders why we don’t shop local “mom and pop” businesses all of the time.

Every dollar spent at a local business has a ripple effect. Studies show that about 67 cents of every dollar stays in the community, compared to far less when shopping at big-box chains. That means your purchase helps fund local schools, maintain infrastructure, and support services we all rely on. Small businesses also employ nearly half of the private workforce in the U.S., creating opportunities that larger corporations often overlook.

Beyond economics, local shops offer something unique—one-of-a-kind products, personalized service, and a human connection that online giants simply can’t replicate. Many of these businesses source nearby, reducing transportation needs and lowering carbon footprints, which makes shopping local a win for the environment too.

For many small businesses, "Small Business Saturday" is one of their biggest income days of the year. But consistent support throughout the year is what keeps them afloat during slower months. Family-owned shops often carry traditions, recipes, and stories that preserve local identity. Losing them means losing part of our heritage. And when it comes to giving back, small businesses are more likely to support local charities, schools, and events, reinvesting not just money but care into their neighborhoods.

Small businesses are more than shops. They are economic engines, social hubs, and cultural anchors. They breathe life into downtowns, embody entrepreneurship, and reflect the passion of owners who serve their neighbors with pride. Supporting them year-round ensures stronger, more vibrant communities—because when small businesses thrive, so does the place we call home.

WGNS says THANK YOU to all of our local family businesses!