RUTHERFORD COUNTY, TN (WGNS News) - Publix stores across Tennessee are kicking off the 2026 Torch Icon Campaign, an annual fundraiser that plays a major role in supporting Special Olympics athletes throughout the state. The effort helps provide year‑round sports training, health services, and leadership programs for more than 18,000 athletes—at no cost to them or their families. And for Tennesseans who like to know their dollars stay local, Publix confirms that every donation made in the Volunteer State remains here to support Special Olympics Tennessee.

Rutherford County’s connection to Special Olympics runs especially deep. The State Fall Games, held every October at Smyrna Bowling Center and Richard Siegel Park, are the second‑largest statewide event of the year. Nearly 1,000 athletes and Unified partners competed last fall, making it one of the most energetic weekends on the local sports calendar.

Local programming is led by dedicated Parks & Rec staff, including Michael McCaffery and Brittany Garrett, both of whom will join Team Tennessee at the Special Olympics USA Games in Minneapolis this June. Rutherford County also plays a role each spring when MTSU hosts the TSSAA Track & Field State Championships, which include a Unified Sports division through a partnership with TSSAA.

Customers can donate at checkout starting at just one dollar, and each donor receives $30 in coupon savings, including offers on popular Procter & Gamble brands. Special Olympics athletes will also be visiting stores during the campaign to thank Publix associates and shoppers for their support.

The Torch Icon Campaign has deep roots, beginning in 1993 in Florida. Since then, it has raised more than $81 million nationwide. Publix has been a longtime supporter of Special Olympics programs across the Southeast, and Tennessee’s athletes benefit directly—especially those who work shifts in stores during the campaign and receive incentives that help them participate in future competitions.

With more than 40 years of involvement, Rutherford County continues to be a stronghold of support, enthusiasm, and opportunity for Special Olympics athletes across Tennessee. Special Olympics Tennessee is a registered 501(c)(3), non-profit organization supported by private donations from individuals, corporations and organizations throughout the state. Special Olympics is “the most credible charity in America” according to a survey in the Chronicle of Philanthropy.