Middle Tennessee State University marketing professor Raj Srivastava, who teaches in the Jennings A. Jones College of Business, debuted on national television Tuesday, Sept. 30, 2025, as a cast member in the first episode of NBC's new competition show “On Brand with Jimmy Fallon.” (Photo courtesy of NBC)

Middle Tennessee State University marketing professor Raj Srivastava, who teaches in the Jennings A. Jones College of Business, is shown here with other castmates of NBC’s new competition show “On Brand with Jimmy Fallon,” which airs nationally and debuted on Tuesday, Sept. 30, 2025. (Photo courtesy of NBC)

Middle Tennessee State University marketing professor Raj Srivastava, who teaches in the Jennings A. Jones College of Business, is seen here presenting as a cast member in the first episode of NBC's new competition show “On Brand with Jimmy Fallon,” which aired on Tuesday, Sept. 30, 2025. (Photo courtesy of NBC)