Lori Sain Smith has officially launched her design firm, Daffodilly Design, as a comprehensive interior design company primarily serving Middle Tennessee. Her approach to design is to create joyful spaces with a unique approach to the reflecting the client's personal style. Her design aesthetic focuses on creating spaces that are memorable and functional. The end result and use of the space is always where her process begins.
Daffodilly Design offers comprehensive interior design for residential and commercial applications, garden design, as well as holiday and event styling. From architectural design in new construction or remodeling, colors to styles to space flow to furniture and fixtures, fabric and accessories, as collaborative team approach works to execute projects from beginning to end.
Lori is well known for her application of color, her knowledge of materials and furnishings and her integration of old and new. She notes, "I am a constant learner. Study of historical spaces, details of materials and trends are necessary for any creative process. Entering spaces with knowledge of many possibilities allows for confidence and execution of the client's needs."
Lori's background in designing projects began at an early age as she experienced the operation of the antique business her mother co-owned in Bell Buckle, Tennessee, The Daffodilly. Experiencing retail and markets since childhood, her deep passion of collecting and trend forecasting for the home is innate.
Earning a BS degree from Middle Tennessee State University, she began her career in retail operations and healthcare marketing and public relations with Reeves-Sain Family of Medical Services in 1997. She gained diverse experiences in project management and established deep relationships in Middle Tennessee. Increasing demand for her collaborative design and planning talents led her to launch her business, specializing in design projects throughout Tennessee and Florida.
Her projects range from sophisticated urban spaces to children's suites to casual family homes in the country and on the water. Commercial projects include retail stores and healthcare offices and special events. Her goal is to determine where the client's needs begin, evaluate and determine what they desire, and execute their project to completion for timeless appeal. Daffodilly Design has earned several design awards, has been selected for the Fall Festival of Homes in The Grove and will be featured in publications this Fall.
Lori is married to her high school love, James. They have two children, Jacob, 16, and Susanna, 9, and live in Murfreesboro, Tennessee. She is actively involved in community, serving on the boards of American Heart Association, Charity Circle of Murfreesboro, Doors of Hope and United Way of Rutherford and Cannon Counties. She is a Past President of Junior League of Murfreesboro, and is a member of CABLE and First United Methodist Church.
