In this episode of the Rutherford Issues podcast, your host Bryan Barrett is joined by James Price of the Better Business Bureau to dive deep into how positive customer reviews and meaningful feedback shape business reputations—and how you can make a difference.

November is officially “Thank a Business” Month, a time when consumers are encouraged to share their positive experiences and help local businesses thrive. BBB In this conversation, James explains:

• Why reviews matter—not just for businesses, but for communities and trust-building.

• What the BBB does to verify customer reviews, what standards they apply, and how authenticity is maintained.

• Practical ways you as a consumer can show appreciation: from leaving a review, to recommending a trusted business, engaging on social media, or simply choosing to purchase locally.

• How businesses can respond to reviews, handle feedback, and build a culture of transparency.

• The bigger picture: what a strong review ecosystem means for local economies and consumer-business relationships.

Whether you’re a business owner looking to engage better with your customers, or a consumer who wants to support trustworthy businesses, this episode gives you actionable insights and inspiring stories. Tune in to learn how one small gesture—leaving a thoughtful review—can ripple out and make a meaningful impact.